{"product_id":"craft-a-value-proposition","title":"Craft a Value Proposition","description":"\u003cp\u003eGreat value propositions highlight your service or product and how it specifically benefits potential customers. This online sales training discusses what a value proposition is and its purpose. Viewers will see two examples of what to include and what not to include in a value proposition. This course takes learners through a template, which is available to download, to help construct a winning proposition. Finally, you learn the importance of knowing and understanding customer needs to highlight known and hidden pain points to make a stronger case for your product or service. Help your sales and marketing team craft winning value propositions with this online training.\u003c\/p\u003e","brand":"Mastery Technologies, Inc.","offers":[{"title":"English \/ DVD","offer_id":31628109480039,"sku":"4070-DVD-E","price":399.99,"currency_code":"INR","in_stock":true},{"title":"English \/ USB","offer_id":31628109512807,"sku":"4070-USB-E","price":424.94,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/7278\/9607\/products\/4070_e4f10245-3ab6-44a4-a3fc-5fa389a5e1e4.jpg?v=1576219378","url":"https:\/\/training-network-new-navigations.myshopify.com\/products\/craft-a-value-proposition","provider":"training network new navigations","version":"1.0","type":"link"}